Why Ignoring Package Insurance Could Cost Your Business -

Every ecommerce founder knows the sinking feeling when a customer’s first order goes wrong. A package arrives damaged. A delivery goes missing. A refund eats away at margin, and worse—customer trust is gone.

Without package insurance, these losses stack up quickly. What looks like a small risk on paper turns into real costs for your business: wasted ad spend, heavier support loads, and lost lifetime value.

The Hidden Costs You Don’t See

On the surface, skipping package protection might seem like saving money. But the hidden costs add up:

WISMO support tickets (“Where is my order?”) pile up and slow down your team.
Every refund, reship, or replacement eats into margins.
Chargebacks create added fees and risk damaging your merchant account.
The most expensive loss? When a customer’s first order ends badly, they rarely come back. That wasted acquisition spend is gone forever.

A lost or stolen package isn’t just a delivery issue—it’s a customer experience issue that spreads across operations, marketing, and retention.

How Package Insurance Protects Revenue

Adding package insurance at checkout transforms these liabilities into safety nets.

With package protection in place:

Customers file fewer tickets because they know coverage exists.
Claims resolve quickly, reducing refunds and reships.
AOV and LTV stay intact—customers who trust your brand buy again.
Post-purchase anxiety drops, leading to better reviews and referrals.

What feels like an added line item actually safeguards the revenue you’ve already earned.

Checkout Conversion & Post-Purchase Confidence

Every abandoned cart has a reason. For many shoppers, fear of something going wrong post-purchase plays a bigger role than you think.

When shoppers see advanced order protection available in the Shopify checkout, it signals confidence: “Even if something happens, I’m covered.” That visible assurance lowers hesitation and pushes conversion rate up.

The result? Customers complete orders more often and come back knowing your store takes responsibility for their experience.

Claims Without the Headaches

Handling claims without automation can be a nightmare. Manual emails. Endless back-and-forth. Frustrated customers.

Modern advanced order protection eliminates that friction. Claims for lost, stolen, or damaged orders move through an automated flow:

Fraud detection filters out bad actors.
Legitimate claims resolve quickly with clear outcomes.
Customers feel cared for without your team getting buried in tickets.

Fast, transparent claims build loyalty—and keep your support team focused on growth, not damage contro

From Cost Center to Growth Lever

Many brands see package insurance as just another cost. The truth? It’s a growth lever.

Fewer chargebacks = lower risk and fees.
Fewer reships = more stable margins.
Happier customers = stronger word-of-mouth and repeat purchases.
Fewer delivery exceptions = less wasted time for your ops team.

Instead of draining resources, protection becomes a driver of growth, smoothing the entire post-purchase journey.

What to Look For in a Package Protection Partner

Not all solutions are created equal. The right partner should deliver:

Transparent Pricing. No Hidden Fees.
Automation that saves your team time.
Built-in fraud controls.
Fast, customer-first claims handling.
Seamless Shopify checkout integration.
Clear reporting so you see ROI.

A great package protection partner doesn’t just cover losses—they protect your brand’s reputation and margins.

Turn Losses Into Growth

Ignoring package insurance leaves your business exposed—to refunds, wasted ad spend, and lost customers. Adding advanced order protection flips the script. It reduces support load, protects margins, and builds lasting trust with every delivery.

Swipe makes it simple with premium, modern package protection built for Shopify brands. Transparent pricing. No hidden fees. A claims process that’s fast and customer-first.

Ready to protect your revenue and delight your customers? Learn more about Swipe’s advanced order protection.